PIERRE FILIPPI
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Available January 2027 · freelance, 6–12 months+

CRM & marketing automation, built end to end with AI.

Five years at Proximus on B2B growth and CRM, the last ones running Eloqua journeys from briefing to delivery: segmentation, HTML templates, forms, trigger programs, reporting. Now moving to Salesforce Marketing Cloud.

AI toolkit
  • Claude Code
  • Codex
  • Hermes
  • n8n
  • Image models
Contact meDownload PDF CVpierre.fsmkg@gmail.com
Pierre Filippi

Pierre FilippiBrussels · FR · EN · ES · NL (passive)

Career journey

How I got here

Select a step to inspect it

Proximus · 2022 – 2026

CRM B2B campaign manager

Proximus · Eloqua2024 – Dec 2026

What I did

  • Briefing to delivery on my own: journeys, segmentation, custom HTML templates, visuals (Photoshop, brand guidelines), landing pages, forms, trigger programs, automated Eloqua reports
  • Merged email journeys and lead creation into one flow (previously two separate processes)
  • Automated a loyalty communication chain end to end
  • Front-runner project: industry-specific visuals generated with n8n and an image model (Nano Banana), pushed as dynamic content via the Eloqua API
  • Built a competitor device-price monitor with a daily filtered price-table email alert, saving its main user ~5 h/week

Tools & skills

  • Eloqua
  • Eloqua API
  • HTML email
  • Segmentation
  • n8n
  • Python scraping
  • Photoshop

Design roots

Freelance & Assar Architects2007 – 2015

What I did

  • 3D artwork and motion design as a freelancer
  • CG perspectives for major real-estate projects with Assar Architects
  • Where my eye for visuals and brand guidelines comes from

Tools & skills

  • 3D rendering
  • Motion design
  • Photoshop
  • Art direction

Performance marketing

Space SA · Universem · Koalaboox2015 – 2021

What I did

  • SEA & programmatic expert at Space SA (Jan 2015 – May 2017): Samsung, Spadel, 20+ accounts
  • Head of Online Advertising at Universem (May 2017 – Jun 2018); speaker at Paris Retail Week and Automation Summit
  • Digital Marketing Manager at Koalaboox (Jun 2018 – 2021): marketing automation, tracking, C-level dashboards, landing pages, A/B tests, lead gen on LinkedIn and Facebook

Tools & skills

  • Google Ads
  • Facebook & LinkedIn Ads
  • Google Analytics
  • Tag Manager
  • Marketing automation
  • A/B testing

Growth marketer · Business Booster

ProximusJan 2022 – 2024

What I did

  • Business Booster: a free online-visibility audit for small business owners, plus a tool to improve their visibility
  • Ran campaign experiments, one-to-one and paid on Facebook
  • Built landing pages and personalised email communications

Tools & skills

  • Facebook Ads
  • 1:1 outreach
  • Landing pages
  • Email personalisation
  • Experimentation

CRM B2B campaign manager

Proximus · Eloqua2024 – Dec 2026

What I did

  • Briefing to delivery on my own: journeys, segmentation, custom HTML templates, visuals (Photoshop, brand guidelines), landing pages, forms, trigger programs, automated Eloqua reports
  • Merged email journeys and lead creation into one flow (previously two separate processes)
  • Automated a loyalty communication chain end to end
  • Front-runner project: industry-specific visuals generated with n8n and an image model (Nano Banana), pushed as dynamic content via the Eloqua API
  • Built a competitor device-price monitor with a daily filtered price-table email alert, saving its main user ~5 h/week

Tools & skills

  • Eloqua
  • Eloqua API
  • HTML email
  • Segmentation
  • n8n
  • Python scraping
  • Photoshop

Salesforce training

Trailhead & courses2026

What I did

  • 4 Trailhead badges earned
  • Working through the trail Use Developer Languages in Marketing Cloud Engagement (APIs, programmatic languages, AMPscript)
  • SFMC trainings in progress

Tools & skills

  • SFMC
  • Journey Builder
  • AMPscript
  • SQL
  • Data extensions

Your SFMC team

Freelance mission · Belgiumfrom January 2027

What I did

  • Long freelance missions, 6–12 months or more
  • Bringing five years of B2B CRM practice and a developer’s toolkit to SFMC

Tools & skills

  • Available Jan 2027
  • FR · EN
  • Freelance

Projects

Selected projects

  • 01

    One journey instead of two processes

    1. Problem

      Email communications and lead creation ran as two separate processes.

    2. What I built

      I rebuilt them as single Eloqua journeys.

    3. Result

      Email and lead creation now run in single Eloqua journeys.

  • 02

    Loyalty chain on autopilot

    1. Problem

      Keep the loyalty communication chain running without manual work.

    2. What I built

      I automated the whole chain end to end.

    3. Result

      The whole chain is automated end to end.

  • 03

    AI visuals per industry, through the API

    1. Problem

      Show each target customer visuals matched to their industry.

    2. What I built

      n8n and an image model generate a visual matched to each industry. I push it into Eloqua as dynamic content through the API.

    3. Result

      Industry-matched visuals delivered as Eloqua dynamic content through the API.

  • 04

    Competitor price monitor

    1. Problem

      Track competitors’ device offers and prices.

    2. What I built

      A scraper of competitors’ device offers, with a daily email alert: a filtered price table and a price-point comparison.

    3. Result

      About 5 h/week saved for its main user.

AI

AI in my workflow

I use AI every day, as a working tool and not as a gimmick.

  • In campaigns

    n8n and image models feed Eloqua dynamic content through the API.

  • In building

    Claude Code, Codex and Hermes are my daily agents. I use them to build the tools I need, like the price monitor.

Salesforce

Salesforce path

I have no hands-on Salesforce experience yet. Here is where I stand and how I am closing the gap.

  1. Trailhead

    4 badges earned on Trailhead

    My Trailblazer profile ↗
  2. In progress

    In progress, not completed:

    Use Developer Languages in Marketing Cloud Engagement

    • Marketing Cloud Engagement APIs
    • Programmatic Languages
    • AMPscript Solutions
    View the trail ↗
  3. In progress

    SFMC trainings in progress.

How my Eloqua work maps to SFMC

EloquaSalesforce Marketing Cloud
Campaign canvasJourney Builder
SegmentsData extensions + SQL queries
Dynamic content and field mergesAMPscript
Eloqua API workREST / SOAP APIs
Forms and landing pagesCloudPages

Skills & languages

CRM & automation
  • Eloqua
  • Journeys
  • Segmentation
  • Lead management
  • Reporting
Build
  • HTML/CSS email
  • Landing pages & forms
  • APIs
  • Python
  • n8n
Creative
  • Photoshop
  • 3D
  • Motion
Performance
  • SEA
  • Paid social
  • Analytics
  • Tag management
  • A/B testing
AI
  • Claude Code
  • Codex
  • Hermes
  • Image models

Languages

French
native
English
full professional
Spanish
conversational, with a little practice
Dutch
I understand it, I do not speak it (passive)

Education

  • EPHECMarketing degree, with distinction2000 – 2003
  • European School Brussels IISecondary school1992 – 1999

Certifications

  • Forrester B2B Marketing2021
  • Google Tag Manager fundamentals2021

Contact

Available from January 2027. Write to me and I will answer quickly.

Contact meDownload PDF CV
Email
pierre.fsmkg@gmail.com
Phone
+32 476 55 33 39
LinkedIn
linkedin.com/in/pierre-filippi
Full Stack Marketing
fullstackmarketing.eu